APEC Workshop on Effective Strategies for IPR Public Education
8-10 November 2006, Hong Kong, China
Together with the IP Office of Singapore (IPOS) and IP Australia, the Hong Kong Intellectual Property Department (HKIPD) hosted a workshop for PE&A practitioners of IP Offices in November 2006. A key focus of the workshop was to share information and practical experiences on development of IP PE&A strategies as well as how government and industry can work together to improve understanding of IP rights and protection.
Over 80 representatives from 17 APEC member economies as well as local and regional IP related organisations attended this APEC-funded workshop, held at the Regal Airport Hotel in Hong Kong, China.
The workshop provided a valuable opportunity for IP offices to learn and share experiences on planning and implementing IP public education and awareness programs in strategic and effective ways.
Workshop Program and Presentations
Day 1 - Wednesday, 8th November 2006 |
Theme 1: The Critical Role of IP Public Education in a Knowledge-Based Economy and in Developing Creative Industries – Challenges and Opportunities
Moderator - Mr. Sivakant TIWARI, Chair of APEC IPEG
View Video (7mins)
Speakers:
- Mr. Jeffrey HARDEE,
Vice President, Business Software Alliance Asia
View Presentation / View Video (23mins)
- Mr. Stephen SELBY,
Director, Intellectual Property, Intellectual Property Department, Hong Kong, China
View Presentation / View Video (22mins)
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Theme 2: Planning and Implementation of Effective IP Public Education / Awareness Campaigns
Moderator - Mr. Ian GOSS, General Manager, Business Development and Strategy Group, IP Australia
View Video (5mins)
Part 1: Developing Strategies for IP Public Awareness Campaigns
Speakers:
- Mr. Peter WILLIMOTT,
Director, Marketing and Customer Engagement, IP Australia
View Presentation / View Video (27mins)
- Ms. LEONG May Seey,
Regional Director, IFPI Asian Regional Office
View Presentation / View Video (23mins)
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Part 2: Effective Use of Communication Tools for Public Awareness Programs
Speaker: Mr. Royce YUEN,
Chairman, Association of Accredited Advertising Agents of Hong Kong
View Presentation / View Video (29mins) |
Part 3: Public-Private Partnership in Public Education Program – Sharing of Case Studies on Different Target Audiences
(i) Focus: Small and Medium Enterprises
Moderator: Ms. Kate NORRIS,
Senior Project Manager, International Cooperation, IP Australia
View Video (3mins)
Speaker: Mr. Stuart McLENNAN,
Assistant Director, Marketing and Customer Engagement, IP Australia
View Presentation / View Video (27mins)
Panelists:
- Mr. Robin CHIU,
Director-General, Federation of Hong Kong Industries
View Presentation / View Video (12mins)
- Mr. WONG Sheng Kwai,
Assistant Director-General, Infrastructure Development Division, Intellectual Property Office of Singapore
View Video (10mins)
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Day 2 - Thursday, 9th November 2006 |
Theme 2 Part 3: (Cont.)
(ii) Focus: Youth
Moderator: Ms. Pancy FUNG,
Assistant Director, Intellectual Property Department, Hong Kong, China
View Video (4mins)
Speaker: Ms. Jenny WONG,
Head of Marketing Division, Intellectual Property Department, Hong Kong, China
View Presentation / View Video (19mins)
Panelists:
- Mr. Peter WILLIMOTT,
Director, Marketing and Customer Engagement, IP Australia
- Ms. Jennifer CHEN,
Deputy Director, Customer & Corporate Communications Department, Intellectual Property Office of Singapore
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Theme 2 Part 3: (Cont.)
(iii) Focus: General Public
Moderator: Mr. WONG Sheng Kwai,
Assistant Director-General, Infrastructure Development Division, Intellectual Property Office of Singapore
View Video (6mins)
Speaker: Ms. Jennifer CHEN,
Deputy Director, Customer & Corporate Communications Department, Intellectual Property Office of Singapore
View Presentation / View Video (19mins)
Panelists:
- Mr. Peter WILLIMOTT,
Director, Marketing and Customer Engagement, IP Australia
View Video (16mins)
- Mr. Michael C. ELLIS,
Senior Vice President & Regional Director, Motion Picture Association-International
View Presentation / View Video (17mins)
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Day 3 - Friday, 10th November 2006 |
Theme 3: Measuring the Effectiveness of Public Education Programs
Moderator: Mr. Sivakant TIWARI,
Chair of APEC IPEG
View Video (6mins)
Speaker: Mr. Marc NICHOLSON,
Managing Director of Rocket-X Media Pte. Ltd.
View Presentation / View Video (23mins)
Panelists:
- Mr. Peter WILLIMOTT,
Director, Marketing and Customer Engagement, IP Australia
- Mr. Walter LEE,
Vice President, Consulting & Partnering Research, IDC Asia/Pacific
View Presentation / View Video (9mins)
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Theme 4 : Way Forward – Regional Cooperation on Setting Up Common IP Values and Best Practices as well as Sharing of Resources
Moderator: Mr. Peter CHEUNG,
Deputy Director of Intellectual Property, Intellectual Property Department, Hong Kong, China
Video Video (2mins)
(i) Demonstration of Online Communication Platform
Speaker: Ms. Kate NORRIS,
Senior Project Manager, International Cooperation, IP Australia
View Presentation / View Video (26mins)
(ii) Project Way Forward
Speaker: Ms. Jennifer CHEN,
Deputy Director, Customer & Corporate Communications Department, Intellectual Property Office of Singapore
View Presentation / View Video (9mins)
Panelists:
- Ms. Jennifer CHEN,
Deputy Director, Customer & Corporate Communications Department, Intellectual Property Office of Singapore
- Mr. Robin CHIU,
Director-General, Federation of Hong Kong Industries
- Mr. Michael C. ELLIS,
Senior Vice President & Regional Director, Motion Picture Association-International
- Mr. Jeffrey HARDEE,
Vice President, Business Software Alliance Asia
- Ms. LEONG May Seey,
Regional Director, IFPI Asian Regional Office
- Ms. Kate NORRIS,
Senior Project Manager, International Cooperation, IP Australia
- Mr. Stephen SELBY,
Director of Intellectual Property, Intellectual Property Department, Hong Kong, China
View Video (4mins)
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